Keeping pace with the latest and current trends in every industry is the surefire sign of development and expansion. Today’s business industry gives you enormous opportunities and possibilities to bring a change in the system and embody contemporary methods of working. In fact, this is the time that allows us to take risks in commerce and induce innovations and creativity with intelligence.
Marketing and selling is all about experimenting and thus, confining to the walls of traditionalism will not do any good. Here is a rundown of few business trends to shape and align your sales towards evolution, advancement, momentum and ascendance. Trigger your teams and follow these trends giving value to customers and securing a decent place in the market.
- Integrate Sales and Marketing: ‘Working in teams gives fruitful results’ has been a learning we have acquired from childhood growing with our family. Business is no different to this. Sales and Marketing are the upfront departments in any brick-and-mortar or online-only store, and it is important have them connected. Organizations that have both teams integrated and updated with one another’s tasks certainly make a difference to the overall sales and consumer base.
The recent report on ‘The Digital Evolution in B2B Marketing’ presented by CEB and Google claims that the average number of customers is more than half-way through the buying process (70% on the high end) before having a word with the vendor. It clearly indicates the importance and benefit of unifying content marketing and sales strategy.
- Go Mobile: Email marketing, advertising through banners and Google paid ads are the must-haves for every enterprise lately. However, it is not worth only to promote your product with intensity and devotion on desktops and laptops. More than 70% of teenage and adults across the globe are frequent users of smartphones. Thus, there is nothing better than marketing your product via mobile. Try being as outstanding as you are on desktops; let consumers see the best of your websites, videos and advertisements on their mobile. You are definitely going to witness considerable increase in traffic, user engagement and ROI.
- Diversify your customer reach: The present industry is much more than just selling and making profit. Delivering business to divergent customers internationally and at more efficient prices is the key. Explore and reach out to create a wide client substratum and bring multifariousness in your products, target locations and target audience for bigger and better results.
- Customers look for convenience and offers: Larger customers expect each organization to give them convenience and luxury. E-commerce has driven the whole world to leisurely shopping. Even if you are a physically-led store, give them the convenience of scrolling through your store online to get an idea of your trade and authenticity.
Top performing companies will maintain a balance between the price and profit making. Offering discounts and deals gives you an edge over others as this is what customers of all ages and lifestyles primarily look for.
24by7 online customer support and recruiting composed and customer-friendly support team will largely contribute to increased market reputation and sales.